Justin Bieber Links Up With YouTube For Undisclosed Project

Not long ago, Justin Bieber teased a return to “Bugatti” form at Coachella, after he announced a new album was on the way. Shortly after, he made an appearance on Lil Dicky’s star-studded “Earth,” as well as teasing something presumably monumental with Ed Sheeran. He even offered up a little bit of hip-hop commentary after a listening session of Eminem’s Kamikaze. Now, it’s being reported that Bieber is making yet another move, this time partnering up with YouTube for an unknown project. 

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Variety has shared a few words from Robert Kyncl, YouTube’s chief business officer, who wastes little time in hyping the unidentified endeavor. Calling it a” top-secret project premiering next year,” Kyncl vows it “promises to be one of the most talked-about YouTube originals ever.” It seems only fitting that the Biebs returned to YouTube, the platform that helped launch his absolutely staggering career. Perhaps he’ll bring things full circle, and once again come through with some covers for old time’s sake. 

Though Bieber’s album is still in the developmental stages, this increased activity suggests that a full-blown comeback is imminent. It won’t be long before the newly-married man has once again taken over the airwaves in spectacular fashion. Have you developed a soft-spot for Bugatti Biebs?

[via]