Google Proves Black Culture is the Blueprint for Pop Culture in ‘Most Searched’ Ad
The Grammys got dragged once again for their lack of diversity at the 2020 award ceremony. To add insult to injury, the Recording Academy’s CEO, Deborah Dugan, filed an explosive complaint against them claiming the voting process was rigged, citing gender and racial discrimination.
Of course, they weren’t going to actually fix the voting process in time for Sunday, so they had to put a band-aid on it.
Google premiered its “most searched” ad in honor of Black History Month during the biggest night in music. “There are moments in American history that captivate us all,” the ad kicks off.
Parallel to its annual Year in Search, the ad recaps the most searched moments in Black history. Beyonce’s historic Coachella performance was the most searched performance. Maya Angelou is the most searched female poet, and Serena Williams is the most searched tennis player.
The ad was made based on the most searched iconic moments between January 1, 2004 and July 1, 2019. “In other words, being the most searched talk show host means Oprah Winfrey was searched more than all other talk show hosts over this 15-year span,” as per Google.
This February, we’re celebrating the Black history makers who have helped shape and influence American culture. According to @GoogleTrends data, these icons, events and movements are #TheMostSearched in the U.S. → https://t.co/oySml0B7qN #BHM pic.twitter.com/67nRIDENbq
— Google (@Google) January 26, 2020
This ad also supports Google’s plans to support NAACP’s Afro-Academic, Cultural, Technological and Scientific Olympics (ACT-SO) with a $3 million grant.
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