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Beyonce Drops New Ivy Park Collection, ‘Icy Park’ Featuring Gucci Mane, Hailey Bieber & More

Beyonce Drops New Ivy Park Collection, ‘Icy Park’ Featuring Gucci Mane, Hailey Bieber & More

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Beyonce is ready to launch another Ivy Park collection from her hit Adidas collaboration. Back in January 2020, the music mogul debuted the first Ivy Park collection and it sold out in a matter of minutes. In her previous efforts to launch, the Parkwood Entertainment founder sent the collection to a number of celebrities so they can add it to their wardrobe.

Hailey Bieber for Beyoncé’s new IVY Park x Adidas collection “ICY Park”.#ICYPARK pic.twitter.com/C9QtX8uvGQ

— Hailey Baldwin Updates (@HailsBaldwinCR) January 25, 2021

In this case, Beyonce decided to diversify her campaign models with “So Icy” rapper, Gucci Mane, Hailey Bieber, Kaash Paige, and models Akeesha Murry, Shi Gray, and Kyla Coleman. Bey comes through with a new message for her latest collection that says: “This is Your Park.” The mission statement was inspired by the pandemic, where everyone was forced to sit still and evolve in different facets of life. “Your park is your Wonderland.” In doing so, Beyonce is encouraging everyone to take control and emphasizing the ideals of being self-made. While it may not happen in one or two days, the fact of the matter is that it can happen.

Adidas x IVY PARK

“ICY PARK” coming soon!
Your Park Is Your Wonderland ❄

•Gucci Mane, Kaash Paige, Hailey Bieber & models Akesha Murray, Shi Gray and Kyla Coleman x #ICYPARK 💙
Link to article: https://t.co/SfMtToq9nd
#AdidasxIVYPARK pic.twitter.com/db8J48CBqD

— 𝐊 𝐞 𝐢 𝐫 𝐲 ♡🐝 (@KEIRYYONCE) January 25, 2021

#ICYPARK — coming soon. ❄#adidasxIVYPARK pic.twitter.com/fkmRhWjtNT

— BEYONCÉ LEGION (@BeyLegion) January 25, 2021

The post Beyonce Drops New Ivy Park Collection, ‘Icy Park’ Featuring Gucci Mane, Hailey Bieber & More appeared first on The Source.

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